Christopher Ha

McDonald’s

Bridging generations with the Grandma McFlurry.

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At Daybreak Studio, we partnered with McDonald’s to launch Sweet Connections, their first-ever AI-led brand campaign.

To introduce the new Grandma McFlurry to multicultural consumers, we built a web app that let families translate and share video messages in more than 30 languages using AI, bridging generational language gaps between American-born youth and their grandparents.

Date
June 2024
Services
Campaign
Microsite
Interfaces
Artificial Intelligence
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McDonalds Sweet Connections
McDonalds Sweet Connections
McDonalds Sweet Connections
McDonalds Sweet Connections
McDonalds Sweet Connections
McDonalds Sweet Connections
McDonald’s — Christopher Ha