At Daybreak Studio, we partnered with McDonald’s to launch Sweet Connections, their first-ever AI-led brand campaign.
To introduce the new Grandma McFlurry to multicultural consumers, we built a web app that let families translate and share video messages in more than 30 languages using AI, bridging generational language gaps between American-born youth and their grandparents.
ServicesCampaign
Microsite
Interfaces
Artificial Intelligence